From the article:
For further proof of the importance of social networking, look no further than Arkansas State Parks' new advertising campaign. The television commercial begins with scenes of 1950s Arkansas with families camping with antiquated equipment and waterskiing in old-fashioned swimming trunks as campy documentary music plays in the background. Flash-forward 50 years and there are energetic, handsome people camping at modern facilities, kayaking challenging water courses, splashing in swimming pools and relaxing in bubbling hot tubs.
The message? These are not your grandparents' state parks. And to confirm it, the advertisement encourages people to find out more about the parks on Facebook.
Other social networks used in Arkansas State Parks' successful social media campaign include YouTube and Twitter. (read more...)